Analysis of RyanAir’s Digital Marketing Campaign

For an Intro to Digital Marketing course, my team and I were tasked with the responsibility of conducting a comprehensive analysis of a company’s digital marketing campaign and strategies. My team and I chose to analyze RyanAir’s TikTok and Instagram campaigns, creating an in-depth report on the company and the campaign.

I was responsible for researching RyanAir’s social media strategies, the key supports and channels they used for marketing, and the target audience for the chosen campaign. Through this analysis, I utilized the RACE framework to outline a typical customer’s journey and engagement with the brand. I also was responsible for designing our presentation slides, but not the report.

I really enjoyed gaining hands-on experience in digital marketing analysis and learning different ways that a company could reach and engage target audiences, especially a brand that uses in-house and low-cost advertising like RyanAir.