Market Expansion Proposal for Horizn Studios

As part of a key project for an International Marketing course, my team and I conducted a detailed market analysis and developed a comprehensive business proposal for Horizn Studios to expand into the Canadian market.

My primary responsibilities included performing an in-depth SWOT analysis to evaluate Horizn Studios’ current market situation and researching the company’s marketing mix. I also helped with designing our presentation slides and contributed to brainstorming our market entry strategy.

This project gave me hands-on experience learning about international markets, market research and analysis, and marketing strategy development. It served as a great opportunity to learn about the Horizn Studios company, its sustainable strategies, and how they could expand even greater.